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Hamburg: with joint forces active in China

HHT, HMG, and HWF collaborate to achieve greater success in locational marketing

 

We are Hamburg: In the People‘s Republic of China, Hamburg‘s locational marketing agents Hamburg Marketing GmbH, Hamburg Tourism, and HWF Hamburg Buiness Devopment Corporation joined forces to promote the Hamburg Metropolitan Area as an attractive location for business and tourism alike.

Plakataktion in Shanghai

(AHK Shanghai)

On occasion of China Eastern Airlines‘ new direct service to Hamburg, a poster campaign in Shanghai showcased Hamburg‘s assets at tube stations in the city centre.

Hamburg has been twinned to Shanghai for 25 years. The Shanghai metro is used by some seven million travellers every day, with each station chosen for promotion frequented by at least 200,000 people.

In Xiamen, Hamburg was the partner city of the industry fair CIFIT. During the fair, Hamburg used a seminar by German Trade & Invest (GTAI) to promote its strong clusters logistics, aviation, media, and renewable energies. In addition, concrete co-operations were negotiated with representatives from the cities of Shenzen, Xiamen, Qingdao, and Harbin.

In Hongkong, Hamburg is to participate at this month‘s Business Design Week, presenting itself for the first time in co-operation with Hamburg agencies as a design and architecture metropolis.

Also in November, Hamburg‘s First Mayor‘s Olaf Scholz will be travelling to the Middle Kingdom to visit Shanghai and Beijing with a high-ranking business delegation to negotiate bi-lateral co-operation projects.

This year, CHINA TIME HAMBURG 2012 will be held 8-25 August 2012. A partner of the Schleswig-Holstein Music Festival, the fourth edition will focus on musical aspects.