Booming Hamburg
The 21st century marks a watershed in human history. For the first time, the population of urban centres exceeds that of rural areas. Cities are contenders in a global competition to provide and maintain the best possible living conditions for their residents.
It is not the sprawling, overpopulated megacities with their excessive cost of living, long commutes and environmental problems that lead this race. Especially in Europe and North America, the thriving cities are the ones that are not overwhelmingly large and where social mobility and security allow an innovative elite to generate economic progress and prosperity.
Hamburg, like Amsterdam, Barcelona, Dublin, Copenhagen, San Francisco, or Toronto, is among those cities that have based their urban development strategies on the factors that are critical for success in the 21st century: technology, talent and tolerance.
The Hamburg metropolitan region has what it takes to be a front-runner in this competition. The elites of tomorrow are drawn to Hamburg by innovative development projects such as HafenCity, the Elbphilharmonic concert hall and the "Leap Across the Elbe".











